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Tara Launches Rebranding 

Tara Launches Rebranding 

Owens Cross Roads, AL (August 24, 2020) – Tara, one of the country’s leading manufacturers of in-ground vinyl swimming pool liners and pool safety covers has launched a comprehensive rebranding. The new logo and name, Tara Pool & Outdoor Products, reflect the companies expanded product line and fresh new vision for the backyard. 

new logo

Tara is taking a bold step forward for 2021. “Our vision is to capture the attention of homeowners who are entering the pool market for the first time. We want to present a fresh, modern brand with exciting new pattern selections that inspire their creativity. We wanted to give them simple, easy-to-use tools that make the pool design process fun and rewarding.” says Thomas Kennedy, marketing director. “Our goal is to provide homeowners with everything they need to create their ideal living space in the convenience and safety of their own backyard.” 

The design of the Tara logo reflects the company’s progression towards the future while linking to it’s past and long history of quality and service. The arc, which runs across the logo is representative of the edge of a pool and the horizon. It joins the letters together in the same way that our manufacturing process brings together different pieces to create a unified shape. It also reflects the company’s goal of bringing people together around water. 

The new clean, contemporary look of the logo is reflected in the newly refreshed website now located at, The site features a brand new pool liner and safety cover visualization tool called Envision. The simple, interactive format lets pool owners see how each liner pattern looks in the water and in various conditions. They can also customize the pool with different types and colors of deck and even add a safety cover to their design. It provides your customers with a valuable resource for selecting the perfect pattern which can shorten the design process. 

About Tara Manufacturing 

Located in Owens Cross Roads, Alabama, Tara Manufacturing is a family-owned and operated swimming pool products manufacturer that supplies pool professionals, across the country, with high quality vinyl swimming pool liners and pool safety covers. Every product Tara Manufacturing produces is custom designed and built using state of the art design software and manufacturing equipment. To ensure the best fit and durability Tara Manufacturing uses the best materials available. Tara has been serving the swimming pool industry for over 36 years. 

For additional information about Tara Pool & Outdoor Products, please visit

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