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The Tara Pool & Outdoor Products Blog

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A Bold New Look for 2021 

A Bold New Look for 2021 

In 2020 we saw an unprecedented surge in interest and desire for pools and backyard remodeling projects. To capitalize on this opportunity, Tara is taking steps that will help sustain this growth both for ourselves and our dealers. Our goal is to give homeowners, entering the market, the best experience possible. To do this, we are updating our logo and pattern collection to present a fresh, modern brand with exciting new pattern selections and design options to inspire their creativity. We are providing them with simple, easy-to-use tools that make the pool design process fun and rewarding. These changes will ensure that homeowners will have everything they need to create their ideal living space in the convenience and safety of their own backyard. 

New Brandingnew logo
The new Tara logo and branding reflects our company’s progression towards the future while linking to our past and long history of quality and service. The arc, which runs across the logo represents the edge of a pool and the horizon. It joins the letters together in the same way that our manufacturing process brings together different pieces to create a unified shape. It also reflects our goal as a company to bring people together around water. This unique and flexible branding consolidates all our products under one header and gives us the freedom to add new products centered on the backyard. 

Updated Website 

The new clean, contemporary look of the logo is reflected in the newly refreshed website now located at, When you land on the homepage, you’ll immediately recognize the changes. The bright, friendly layout is easy to navigate and packed with inspiration and information. Both the main consumer site and the dealer site are full of useful content. You’ll be able to find what you need quickly. 

Screen Shot 2022 04 25 at 95413 AM
Envision Pool Designer 

One of the most important additions to the new website is our Envision pool designer program. This pool visualization tool guides homeowners from inspiration to realization. The simple, interactive format lets pool owners see how each liner pattern looks in the water and in various conditions. They can also customize the pool with different types and colors of decking and even add a safety cover to their design. It provides your customers with a valuable resource for selecting the perfect pattern and helps shorten the design process. 

Screen Shot 2022 04 25 at 95450 AM

Pattern Collection 

Our 2021 pattern collection features seven new designs that are inspired by contemporary pool trends. These patterns incorporate fresh new colors and textures not found in traditional patterns. Homeowners looking to create the pool of their dreams will be excited by options, like our new Shimmertone patterns, that dazzle and shine in sunlight. They will find that a vinyl liner pool can be just as awe-inspiring as any they’ve seen on Pinterest or Instagram. 

These bold new changes are going to help you capture more business as your customers see the innovative new resources for creating the perfect backyard. Our user-friendly website, brochures and other resources will make the selection process quick and easy. Plus, we are adding more new products that will help broaden the market for your business. See all the new and inspiring changes at

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